Friday, June 16, 2006

The Da Vinci Hype

(This is an article that I submitted for publication in the May issue of The Rake. It was rejected, but lucky for us that means I can print it here!)

Since the release of Dan Brown’s mega-hit bestseller The Da Vinci Code, pop culture hucksters have been scrambling to meet the demand of the novel’s millions of fans, numerous critics, and legions of fuming Christian fundamentalists. Hoping to stem the tide (and make a buck), Sony Pictures has assembled an all-star cast to adapt the novel to the silver screen, a hardly daunting task for talents such as director Ron Howard given Brown’s reliance on cinematographic diction such as the author’s description of protagonist Robert Langdon as “Harrison Ford in Harris Tweed.” Though it is Tom Hanks and not Ford playing the paradoxically sexy and distinguished religious symbology professor, the filmmakers are making up the difference by casting an authentic ingĂ©nue, Audrey Tautou (Amelie), to play Sophie Neveu. Sadly, no actual albino could be found to play Silas the spooky monk, though doubtless any controversy among the albino community will be drowned out by plenty of hell-raising on the part of Catholic and Evangelical Christians. Rather than placate the uppity religious right, the filmmakers have chosen to fully portray the central controversy of Brown’s novel, the once obscure theory that Jesus had actually married and beget a son with Biblical bad-girl Mary Magdalene. Though bible-banging ditto-heads could take comfort in some evidence that Jesus wasn’t gay, most feel that Brown’s novelistic rendering of this heresy marks a pointed attack aimed at the figurehead of the faith. Fortunately for publishers and booksellers, Christians are issuing their fatwa American-style – they are voraciously consuming Da Vinci Code spin-off books and anti-“code” screeds.

Hopping on The Da Vinci Code gravy train, authors have published over twenty-odd books claiming to explain the code, debunk the code, or best of all, unlock the secrets of the code to achieve personal fulfillment and self-actualization. For example, Fodor’s Guide to the Da Vinci Code: On the Trail of the Bestselling Novel by Jennifer Paull (Fodor’s 2006) is a straight-forward guide for the savvy traveler which provides details on the central locations as well as tips crowd-maneuvering at the Paris Louvre and where to stop for a snack while code-cracking near Rosslyn Chapel in Scotland. Fans might also wish to consult Da Vinci Code Decoded: The Truth Behind the New York Times #1 Bestseller (The Disinformation Company, 2004) written by Martin Lunn, a history scholar and Master of the Dragon Society.

For DVC fans having trouble distinguishing theology from campy plot devices, there are numerous titles now in print that help distill the Biblical “facts” from the cockamamie fiction. There is the popular Breaking the Da Vinci Code: Answers to the Questions Everyone’s Asking by Darrell L. Bock (Nelson Books, 2004), the sensational The Da Vinci Deception by Erwin W. Lutzer (Tyndale House Publishers, 2004), the authoritative Truth and Fiction in the Da Vinci Code: A Historian Reveals What We Really Know about Jesus, Mary Magdalene, and Constantine by Bart D. Ehrman (Oxford University Press, 2004), and the definitive The Real History Behind the Da Vinci Code by Sharan Newman (Berkley Trade, 2005), just to name a few. The truly faithful should check out Richard Abanes, a luminary in the confusing debate between bible-thumping believers and anti-Christian conspirators, with such books as The Truth Behind the Da Vinci Code: A Challenging Response to the Bestselling Novel (Harvest House, 2004), Harry Potter and the Bible: The Menace Behind the Magick (Horizon Books, 2001), and most recently Harry Potter, Narnia, and The Lord of the Rings: What You Need to Know About Fantasy Books and Movies (Harvest House, 2005).

Finally, for readers wondering what The Da Vinci Code can do for them, there are several self-help books modeled after the genius of the Renaissance man himself, including Michael Gelb’s visionary series How to Think Like Leonardo Da Vinci originally published by Dell in 2000 and repackaged as Da Vinci Decoded (Delacorte, 2004), as well as Garrett LoPorto’s The Da Vinci Method (Media For Your Mind, 2005), a guide to coping with ADD/ADHD. And, for the truly voracious reader looking to shed a few pounds, there’s even The Da Vinci Fitness Code by Joseph Mullen (Fitness Therapy Publishing, 2005) and The Diet Code: Revolutionary Weight Loss Secrets from Da Vinci and the Golden Ratio by Stephen Lanzalotta (Warner, 2006). Thankfully, Lanzalotta, the owner of an east-coast bakery, has apparently cracked the Atkins code as well. So, no need to feel guilty chowing down on a large popcorn as you watch The Da Vinci Code when it opens in theatres on May 19. Whether we love the hype or loathe it, I think we can all agree we’re glad carbs are back on the menu.

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